Thanks to the cosmopolitan lifestyle and the turquoise blue Caribbean ocean, Playa del Carmen is now one of the most famous travel destinations of the world. In recent years, investment in commercial and real estate infrastructure has caused Playa del Carmen to also become a paradise for investors thanks to both guaranteed value added and ROI. Did you know that in 2016 Playa del Carmen's economy grew more than China's?

Serenada is SIMCA's new development and it is located in the coolest area of Playa del Carmen: Siempre Playa Midtown, a vibrant neighborhood inspired by Playa's 5th Ave walking experience that will become the main zone for hanging out, having fun and going to eat in town. Here you can walk, ride your bike, go shopping, have a good time with your friends, and enjoy delicious cuisine.

Serenada has all the services and amenities required to make a luxury experience out of staying home: lobby, 2 elevators, concierge service, gym, rooftop swimming pool, restaurants, shopping center, kids club and underground parking lot. It comprises 64 2-bedroom apartments and 6 penthouses. Our apartments have a Lock Off mode, which means you could rent out one bedroom while keeping the second one for your own.

Serenada awaits you whether you want to invest in a property to enjoy it yourself, or make your money grow thanks to Happy Address, our vacation rentals company. With an average occupancy rate which exceeds 85%, Playa del Carmen is a safe bet.